Shawn Kelly, Executive Creative Director, Copywriting
As ECD of copywriting at Bandujo for 10 years, Shawn’s been the innovator behind many of the agency’s most memorable and effective campaigns. A snapshot of our personal favorites includes:
“Remission Accomplished” brand campaign for Roswell Park Cancer Institute, one of the nation’s leading cancer centers.
“Are you Pouring on the Pounds”, the breakthrough campaign for the New York City Health Department that gained world-wide attention on YouTube, TV and even a Tonight Show monologue, becoming one of the most notable and effective campaigns ever developed against sugary drinks.
“Good things do come in small packages”, JPMorgan Chase’s most successful customer acquisition direct mail package for several years.
“Hang out at night with a bunch of tarts, creampuffs and flakes” which successfully introduced The French Culinary Institute’s first evening pastry program, attracting new students to one of the country’s top culinary schools.
“They’ll be totally booked” created for the introduction of Copia’s reading app, which promoted the educational value of Verizon Tablets to parents.
The “e-condom” social media campaign promoting condom usage among teens that inspired thousands to send our virtual “e-condoms” to their friends.
Shawn’s reputation for strategically-driven campaigns and outstanding copy means clients often ask for him by name before starting an important marketing campaign. They value his unique conceptual mind and ability to craft copy that commands attention, and inspires action – whether he’s turning a complex topic like financial services or technology into friendly prose, or tugging at the heartstrings to drive response on a critical health initiative.
Before joining Bandujo, Shawn helped introduce BMW’s Z4 roadster to America, named an energy drink for Campbell’s, and helped the first New Jersey Tax Amnesty program recoup $320 million in unpaid income taxes – 4 times their goal. He was an editorial cartoonist at Penn State and later studied ad copywriting at The School of Visual Arts in NYC. Shawn’s daily commute from the west side – New Jersey’s – makes the train his second office. He loves camping with his family, and looks forward to conquering his second Tough Mudder event this year.