Ana leads the account, digital and creative teams for The New York City Health Department and Philadelphia Department of Public Health. A native Spanish speaker, Ana excels in both general and multi-cultural marketing. She has a strong passion for social work and a deep interest in consumer behavior, which explains why you can often find her nose buried in the latest trend reports.
For the NYC Dept of Health she has overseen the development of integrated campaigns across social, digital and traditional media channels aimed at communicating life-affecting public health messages including HIV/AIDS prevention, anti-smoking, domestic violence, alcohol awareness, foster care, teen pregnancy, homelessness and gun violence.
For the Philadelphia Department of Public Health, she worked closely with the client and creative teams to develop a messaging strategy for the city’s first-ever PrEP campaign. By tapping her experiences in social work, and rich insights gleaned from past HIV and PrEP work, she led the creation of a bold campaign the client felt was so exciting and on-target, they made it the new brand of their HIV and Sexual Health initiatives. This was the first time the city had ever taken such a step.
Prior to joining Bandujo, Ana spent over ten years managing multi-cultural campaigns for brands in diverse business categories—from beauty to health to government to wine & spirits. She graduated from CUNY Hunter College with a degree in Sociology and double minor in African American/Puerto Rican studies and Psychology. Ana is a huge animal lover, and enjoys spending time with her four dogs, Sancho, Johnny, Ruth Bader Ginsberg and Danny Devito.