Ryosuke Matsumoto leads the digital experience creative teams at Bandujo. His obsession with the “what’s next” makes him a leading resource for brands looking to transform their customers’ online, digital and social experiences. Currently, Ryosuke’s work can be seen across the Condé Nast online landscape for publications including Vanity Fair, GQ, Vogue, Glamour and Wired as he helps Condé Nast re-invent the subscription and renewal process through its partnership with online retail leader Amazon.com. This new online digital experience is expected to ultimately play a critical role in helping these iconic brands increase their penetration and subscriptions among the vast network of more digitally savvy, younger consumers.
Ryosuke also leads Bandujo’s video, social and viral marketing efforts as more and more clients look to develop more effective ways to communicate their messages through alternative media. An example is the worldwide success of his “Are You Pouring on the Pounds/Drinking Fat” viral video and online campaign created for the New York City Department of Health. It immediately became a top-ranked video on YouTube, with the most views ever recorded for a public health message. Its success continues today as countries across the world adopt the campaign in their battle to fight the ever-growing obesity epidemic.
Ryosuke’s passion does mean long hours at the office, but he wouldn’t have it any other way. In the spare time he does manage, he enjoys random conversation over great food and drink – as well as finding creative answers to his 3 year-old son’s favorite question, “why?” Prior to joining Bandujo, Ryosuke earned his BFA in Graphic Design at the prestigious Cleveland Institute of Art.