As ECD of copywriting at Bandujo for 10 years, Shawn’s been the innovator behind many of the agency’s most memorable and effective campaigns. A snapshot of our personal favorites includes:
Shawn’s reputation for strategically-driven campaigns and outstanding copy means clients often ask for him by name before starting an important marketing campaign. They value his unique conceptual mind and ability to craft copy that commands attention, and inspires action – whether he’s turning a complex topic like financial services or technology into friendly prose, or tugging at the heartstrings to drive response on a critical health initiative.
Before joining Bandujo, Shawn helped introduce BMW’s Z4 roadster to America, named an energy drink for Campbell’s, and helped the first New Jersey Tax Amnesty program recoup $320 million in unpaid income taxes – 4 times their goal. He was an editorial cartoonist at Penn State and later studied ad copywriting at The School of Visual Arts in NYC. Shawn’s daily commute from the west side – New Jersey’s – makes the train his second office. He loves camping with his family, and looks forward to conquering his second Tough Mudder event this year.