Reaching a new generation of consumers is a challenge every established brand faces. How do you speak to them? Connect with them? Get them interested in your brand? That’s one of the challenges Hugo Boss brought to us.
We looked at the competition. Saw a lot talking about discounts. Promotions. But not a lot about why them. Not a lot about how their brand fit with the life of this new generation.
And we talked to those customers. We dug deep. We found that the men we wanted as Boss men were independent and confident, but still valued guidance. But with some attitude.
Produced Nordstrom’s NYC launch…
Emails working? Great. But no sales are made without a solid experience on landing pages.