ADVERTISING + BRANDING + DIRECT MARKETING + DIGITAL + SOCIAL MEDIA
WE WORK PASSIONATELY TO GIVE YOU SMART, UNEXPECTED, CREATIVE SOLUTIONS THAT GET RESULTS.
BANDUJO is a full-service advertising and digital agency located in the creative heart of New York City — the Chelsea / Flatiron District. Here you’ll find a team of experienced marketing professionals who come to the agency every day genuinely excited about doing great work. We take our clients’ business as seriously as our own, set the highest standards for ourselves and pour all of our passion into delivering work that is creatively, and strategically, the best in the business. Let’s talk!
WE EXCEL IN DELIVERING FRESH, INSIGHTFUL SOLUTIONS FOR ALL OF YOUR COMMUNICATION NEEDS. HERE’S HOW WE DO IT:
We transform the gift of Vogue
A gift subscription to one of the world’s leading publications such as Vogue, Vanity Fair or Bon Appétit, is already a special gift. But Condé Nast challenged us to see if we could make it even more special. More aspirational. And an even more popular gift idea to help them increase gift subscription sales. To do so, we stepped back and took a look at what we wanted our target to know they were giving their friends and loved ones. They weren’t just giving a magazine. They were giving a lot more. Yes, Vogue is about fashion, but its essence is inspiration, originality. That’s what our target was giving. It was this essence of what each publication brought to the lives of their friends and loved ones we wanted to communicate. So we created a campaign where “Taste” became the special gift you give when you give Bon Appétit, “Conversation” when you give Vanity Fair, “Style” when you give GQ and of course, the unparalleled “Inspiration” of Vogue. Married with stunning visuals, we took the traditional gift subscription marketing to a whole new level.
Visitor intent specific landing pages drive higher conversions.
How do you improve the conversion rates of your landing page? At Bandujo, we’re seeing tremendous success in better connecting our landing page content with a consumer’s original search intent. By taking a fresh look at what our consumers want to know, we can pinpoint opportunities to replace generic content landing pages with search intent content. It’s not manageable for all search queries, but we’re finding pockets of opportunity for many of our clients.
Kumon, the world’s largest after school education program is a good example. While the Kumon Method isn’t a tutoring program, many parents search for tutoring as a first step in supplementing their child’s education. Replacing our generic Kumon landing page with a Kumon vs. Tutoring specific page with educational content closely aligned with what parents want to know is having a marked difference in conversions and significantly reducing abandonment rates.
Launching a new FinTech startup – smartly.
When preparing to introduce a dramatically new, industry-disrupting idea, every founder confronts the exact same marketing challenge. How do I convince consumers who have been doing things the same way, forever, that my brand new idea is actually far better? If you’ve got unlimited VC funding, throwing money at advertising and hoping something sticks is one possibility. But these days, how many startups have that luxury? That’s why it’s important to be incredibly smart and hyper-disciplined in your approach. For EquityKey, that meant partnering with us to develop a comprehensive marketing plan and strategic positioning prior to launch. Within the agency, we felt their idea to disrupt the home equity industry sounded brilliant — after we understood how this new idea worked. But our challenge was to stop skeptical consumers in their tracks, instantly convey the value of this complex new idea, and convince them to trust their most valued asset, their home, with a startup instead of their bank. It was a tall order, but navigating these challenges up front allowed us to develop a bulletproof brand strategy, visual identity, messaging platform, content strategy and media launch plan — across all channels from traditional to digital to social.
Sex. Changes. Forever.
In the fight against HIV/AIDS, NYC has always been an innovator and leader. And our latest campaign, in partnership with the NYC Department of Health, is no exception. Its unique and bold approach features a sex-positive message that doesn’t rely on fear to drive behavior change. To set the tone for our campaign and start building excitement for the big launch on World AIDS Day, we created a sexy, inclusive, behind-the-scenes video from our shoot. This high-energy teaser video, which is currently spreading on social media, features our cast interacting with one other in a flirty, sexy, way. We’ve created intrigue with the simple line “Sex Changes Forever” to assure that New Yorkers stay tuned for what’s coming.
Our advertising campaign helps save lives, after a devastating diagnosis.
The moment someone hears “it’s cancer”, their world stops. All they can think is, “how fast can the doctor get this out”? But the desire to rush can literally be deadly. Because with cancer, if you don’t make the right move first, you can’t go back. As an example, a patient who immediately rushes to surgery might have done better getting chemotherapy or radiation first to shrink the tumor. Or, they might not have needed surgery at all. Getting all the facts first — and getting them from a world-respected cancer institution with today’s most in-depth, cutting edge knowledge — is critical. That’s why it was so important that our advertising campaign for Roswell Park Cancer Institute in Buffalo, New York, convince newly diagnosed cancer patients to go against their natural desire to rush. And instead, to stop, take a breath, and make a truly informed decision. Our solution was a heartfelt campaign featuring personal stories from Roswell Park’s renowned doctors, anchored by the simple theme, “Spend Just One Day With Us”. Since the campaign introduction, new patient inquiries have increased over 17%. And there’s no telling how many lives may have been extended, or saved. Using our advertising talents to play a small role in saving even one life is beyond rewarding.
Beauty. Delivered monthly.
As subscription-based models gain more and more popularity, this space has become highly competitive. The Allure Beauty Box offers consumers an opportunity to sample beauty products selected especially for them by the editors of Allure magazine. We also created an engaging, user-friendly online experience that makes it easy for our target to become a part of the Allure Beauty Box family.
As one of the leading acting conservatories in the country, The New York Conservatory of Dramatic Arts is home to the industry’s future Oscar, Tony and Emmy award winners. But to recruit the most talented students, it takes savvy marketing across multiple channels — along with a willingness to constantly refresh and revisit your message to fit the ever-shifting world of Film & Television. For over 6 years, we’ve been supporting the NYCDA team in the creation of online and offline campaigns that resonate with high school students and make NYCDA their top choice. For the 2014 school year, it begins with the launch of our “If you want to get into Film and Television, you want to get in here” campaign.
Changing the conversation surrounding domestic violence, and helping women find hope & safety.
As we looked for the most effective ways to help keep women safe, we delved deep into the troubling issue of domestic violence. And we found that women are often not aware of the many warning signs of violence — the emotional, psychological and sexual abuse that typically begins way before the bruises. So, while most domestic violence campaigns focus on the later stages of this heartbreaking issue, our strategy was to instead, inform women of the early psychological trap and help stop the cycle. The campaign has deeply resonated with victims and more importantly, created a new cultural conversation about how and when to reach women to help keep them safe.
Reality TV? Oh no!
When we were first approached by AMC Networks to participate in The Pitch, our initial reaction was a resounding “No”. But then we realized it presented us with a great opportunity to inspire future marketers, and to provide an exclusive and honest glimpse into the world of advertising. Our industry is uniquely challenging and fulfilling, and it’s rare to get a realistic, behind-the-scenes look at the hard work that goes into a single pitch and the making of a campaign. In the end, the experience of being on The Pitch was slightly grueling, as we challenged ourselves to create a groundbreaking advertising campaign to launch Marriott’s Autograph Collection. But as we all worked together to win the challenge, it was an experience that brought us closer as a work family. Looking back, we wouldn’t trade it for anything.