ADVERTISING + BRANDING + DIRECT MARKETING + DIGITAL + SOCIAL MEDIA
WE WORK PASSIONATELY TO GIVE YOU SMART, UNEXPECTED, CREATIVE SOLUTIONS THAT GET RESULTS.
BANDUJO is a full-service advertising and digital agency located in the creative heart of New York City — the Chelsea / Flatiron District. Here you’ll find a team of experienced marketing professionals who come to the agency every day genuinely excited about doing great work. We take our clients’ business as seriously as our own, set the highest standards for ourselves and pour all of our passion into delivering work that is creatively, and strategically, the best in the business. Let’s talk!
WE EXCEL IN DELIVERING FRESH, INSIGHTFUL SOLUTIONS FOR ALL OF YOUR COMMUNICATION NEEDS. HERE’S HOW WE DO IT:
Be Safe. Be Sure. Get Tested.
On World AIDS Day we proudly launched our new Be HIV Sure campaign in partnership with the New York City Department of Health. While NYC can boast record-low new HIV infections, there is more to be done. After decades of HIV campaigns, we had our work cut out for us. We developed a campaign that would say something new without eliciting fear. The simple statement #BeHIVSure asks New Yorkers, both HIV positive and negative, to be confident in their status.
This multimedia campaign is part of a city initiative aimed at eliminating new infections by 2020. Each ad features proud, strong, sex-positive New Yorkers, both gay and straight, who are HIV Sure. The beautiful and talented transgender model and actress Carmen Carrera also took part in our campaign, garnering much support for our effort. Look for our ads across the city and join our social movement by looking for #BeHIVSure on Twitter and Facebook.
Bringing together the world’s leading publisher with the world’s leading retailer.
Condé Nast is home to the world’s most iconic brands from Vanity Fair to The New Yorker to Vogue. And Amazon.com has fully established itself as the world’s most convenient retailer. So it’s the perfect partnership to transform today’s cumbersome, form-based magazine subscription process into one of digital ease and convenience. Our job has been to deliver that new message across the magazines’ digital online ads and digital properties, creating the engagement and the clicks to drive new subscriptions.
As one of the leading acting conservatories in the country, The New York Conservatory of Dramatic Arts is home to the industry’s future Oscar, Tony and Emmy award winners. But to recruit the most talented students, it takes savvy marketing across multiple channels — along with a willingness to constantly refresh and revisit your message to fit the ever-shifting world of Film & Television. For over 6 years, we’ve been supporting the NYCDA team in the creation of online and offline campaigns that resonate with high school students and make NYCDA their top choice. For the 2014 school year, it begins with the launch of our “If you want to get into Film and Television, you want to get in here” campaign.
Changing the conversation surrounding domestic violence, and helping women find hope & safety.
As we looked for the most effective ways to help keep women safe, we delved deep into the troubling issue of domestic violence. And we found that women are often not aware of the many warning signs of violence — the emotional, psychological and sexual abuse that typically begins way before the bruises. So, while most domestic violence campaigns focus on the later stages of this heartbreaking issue, our strategy was to instead, inform women of the early psychological trap and help stop the cycle. The campaign has deeply resonated with victims and more importantly, created a new cultural conversation about how and when to reach women to help keep them safe.
Reality TV? Oh no!
When we were first approached by AMC Networks to participate in The Pitch, our initial reaction was a resounding “No”. But then we realized it presented us with a great opportunity to inspire future marketers, and to provide an exclusive and honest glimpse into the world of advertising. Our industry is uniquely challenging and fulfilling, and it’s rare to get a realistic, behind-the-scenes look at the hard work that goes into a single pitch and the making of a campaign. In the end, the experience of being on The Pitch was slightly grueling, as we challenged ourselves to create a groundbreaking advertising campaign to launch Marriott’s Autograph Collection. But as we all worked together to win the challenge, it was an experience that brought us closer as a work family. Looking back, we wouldn’t trade it for anything.