Reaching football fans with a heavenly message
How do you convince even the most “angelic” sports fan that it’s acceptable – and safe — to place bets online? With our bold and irreverent “Sister Marietta” campaign for BetOnSports. This publicly traded company on the London Stock Exchange was one of the biggest players in the fast-growing online sports betting, poker and casino industry. Our sinful introductory campaign was designed to be executed in print, billboards, taxi tops and on radio in major cities to generate massive buzz before football season.