A different kind of brand for a different kind of law firm
From its earliest days, Carroll McNulty Kull set out to create a different kind of law firm. One where even the most complex matters are handled in a way that is efficient, personal and responsive to each client’s specific needs. Inspired by their key brand attributes of efficiency and responsiveness, we set out to create an identity and communications system that, in all elements, evoked their freshness and ease of doing business. There’s nothing stodgy or mahogany and dusty in any communications from CMK, making them highly appealing to today’s fast paced market-driven clients.