Yes, direct marketing still works
In today’s world of social and digital communications, it’s sometimes easy to forget the value direct marketing plays in providing a highly cost-effective sales channel. But direct marketing has expanded exponentially from the days of traditional mail pieces. We’ve partnered with Chase bank for over 15 years to create comprehensive, highly successful direct marketing campaigns across a wide range of channels including direct mail, chase.com online interstitials & landing pages, home page ads, ATM screens, online video, inserts, collateral and more.
Does it work? That would be a resounding yes. In fact, at Chase, our direct marketing programs rank second in driving the acquisition of new customers. The only method beating it are customers walking directly into the branches to open new accounts. And when you’re expanding into a new market like Jacksonville, our direct marketing campaign allowed Chase to deliver offers and brand messaging to drive acquisition, before the branches even opened.