When the unthinkable happens, where do you turn?
It’s every parent’s worst nightmare. A voice on the phone says your child’s been in an accident, or a doctor delivers the news of a serious health diagnosis. And in that unimaginable moment when a family’s world suddenly stops, our work helps Children’s Specialized Hospital get it turning again. As the largest comprehensive pediatric rehabilitation hospital in the United States, Children’s Specialized has helped thousands of kids overcome the unthinkable. To help raise critical funding and awareness of their world-class programs, Bandujo created an emotional campaign featuring advertising, digital and collateral components. It was built on the brand positioning line “No one ever expects to need us… then they can’t imagine life without us.” We’re proud of the small but important part we’ve played in the miraculous moments that happen at Children’s Specialized.
The night generosity rocked Times Square
When Children’s Specialized Hospital held their annual fundraising gala at NYC’s Hard Rock Café, Bandujo helped crank up the excitement—and the donations. Branding the event “Generosity Rocks,” we executed a range of electrifying tactics from invitations and event posters to a powerfully moving video. Capped off by a live performance by legendary music group Creedence Clearwater Revisited, it was truly an unforgettable night.