A fresh, unexpected identity for one of the world’s largest Private Banks

Although they are one of the largest Private Banks in the country, the Citigroup Private Bank had never established a consistent, unified brand identity for their client facing material. Our recommendation was an upscale, yet approachable, identity that combined engaging illustrations, stylized photography and clean typography. The new identity proved highly effective in giving the bank a progressive, innovative new image, and helped position them as a leader in wealth management solutions for high net-worth individuals.

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