By continually innovating, we help Condé Nast attract new readers
In the world of publishing, your readers are your lifeblood. This is true even for Condé Nast, home to the world’s most iconic brands — including Vogue, Vanity Fair, Architectural Digest, The New Yorker, W and more. It’s a non-stop effort to continually attract new subscribers and at the same time, retain existing ones. To meet their aggressive targets, we continue to work closely with the Condé Nast marketing team to deliver creative solutions that drive results. Today, direct marketing still plays a critical role in these acquisition and retention efforts, so we draw upon our direct mail expertise to create effective, response-generating mail and email campaigns. At the same time, those efforts are augmented with digital marketing campaigns designed to help them reach consumers through online channels. Our attention-grabbing creative, paired with an easier “one-click” subscription process through the Condé Nast partnership with Amazon.com all work together to attract new readers.