A tablet and mobile app hooks kids on reading

Reading seems like it’s the last thing kid’s want to be doing. Not when there’s tv, video games, social media and more to constantly distract them. Copia set out to change this dynamic by creating an interactive, rewarding world of reading…all designed to help parents end this constant source of frustration and get their kids interested in books again. Copia partnered with us to deliver this message to parents, particularly as a value-added benefit on Verizon Tablets. The result is our “They’ll be Totally Booked” campaign. Parents who’ve seen their kids hooked by all the useless, mind-numbing games and social media features, now have the better option of getting their kids “booked” on reading instead. And it’s really working.