A shout out to the unsung heroes of New York City
New York Restoration Project (NYRP) is a non-profit organization founded by Bette Midler and dedicated to transforming open space in under-served communities to create a greener, more sustainable New York City. In partnership with the City of New York, NYRP is also leading MillionTreesNYC – an initiative to plant and care for one million new trees throughout the city’s five boroughs, by 2017. Accomplishing this ambitious goal requires the help of thousands of dedicated New Yorkers. To rally their support and get them excited, we created a campaign that celebrates the unique attributes of trees and reminds us all of the ways they enhance our lives and communities.
A new identity for a uniquely charitable and environmentally responsible dining experience
New Leaf Restaurant & Bar was re-imagined by Bette Midler’s New York Restoration Project (NYRP) to offer a seasonal, modern American menu. The cuisine is inspired by local green markets, upstate farms and New York City’s community gardens. Bandujo was proud to create the branding and identity that has helped Midler and NYRP transform the restaurant into a groundbreaking venture, from which all net proceeds support the organization’s cleaning and greening efforts.