The passion that drives an entire organization comes to life in three words

Everyday, over 3,000 scientific and medical minds go to work at Roswell Park Cancer Institute in Buffalo, NY with one singular goal: To beat Cancer. It’s a passion that’s felt at their very core —from volunteers to junior staff members to the most brilliant academic, medical and scientific minds in the world. And that passion is what our campaign was all about. “Cancer Can’t Win, Because Roswell Park is Here.” The campaign represents their fight to find a cure, it’s an anthem to powerfully showcase what they believe in and where they’re headed. The message is delivered across traditional, digital and social media to further cement Roswell’s standing as one of the most scientifically advanced cancer research hospitals in the nation.

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