A complete brand makeover increases inquiries by over 60%
Helping a brand distinguish itself from its competitors is the kind of challenge we thrive on. We start by digging deep, uncovering the unique and relevant pieces of the brand’s qualities that set it apart and then build the brand foundation with the best strategy to attract our target audience. For the New York Conservatory for Dramatic Arts, it was all about bringing to the forefront their selectivity and unique expertise in training the next generation of film and television actors — all brought to life through the visual excitement of studying in the acting capital of the world, New York City. The result, an ongoing campaign that spans traditional, digital and social media, which in the first year increased inquiries to the school by over 61%, applications by 46% and enrollments by close to 20%.