Elsa Maria Lorenzo

Sr. Account Director

As leader of the Kumon account team, Elsa Maria drives two diverse aspects of the business—finding fresh ways to express to parents how life-changing Kumon can be for their kids, and developing new ways to educate and inspire prospects about starting their own Kumon Franchise.

She oversees how these ideas are carried out across TV/Radio, digital and print, landing pages—and especially in social media. As a parent of teens and former business owner, Elsa Maria is particularly adept at leveraging social media to disrupt, disarm, inform and motivate prospective parents and potential franchisees. She enjoys analyzing the performance of digital assets, and making the changes that increase performance. 

Since joining Bandujo, Elsa Maria has helped distinguish Kumon in the marketplace by identifying core program benefits that go beyond math and reading—benefits parents not only want for their kids, but recognize as hard to teach on their own. Benefits that are now key to all Kumon consumer messaging. 

One of her biggest “wins” came through the redesign of Kumon.com’s home page, when she led the team in identifying functional and design changes that led directly to an almost 200% jump in leads after implementation. She also drove the redesign of sections of KumonFranchise.com, implementing changes that streamlined messaging to prospective franchisees, and made enrolling in a Kumon Franchise Seminar more seamless and modern. A new digital enrollment form leveraged social media to attract more registrants for the seminar, making the Franchise Recruiters’ jobs easier. 

Before joining Bandujo, Elsa Maria was National Sales Director for a manufacturer and distributer of nontoxic home and personal care products, something which fit in perfectly with her interest in disease prevention, longevity and sustainable living. In her free time, Elsa Maria plays tennis, follows politics and the economy, enjoys cooking vegetarian, and has been known to binge her share of Netflix.

Portrait of Elsa Maria Lorenzo
Portrait of Jose Bandujo
Portrait of Jose Bandujo

Jose Bandujo

Founder & Chief Creative Officer

Jose Bandujo

Founder & Chief Creative Officer
Portrait of Bob Brothers
Portrait of Bob Brothers

Bob Brothers

VP, Creative Strategy & Visual

Bob Brothers

VP, Creative Strategy & Visual
Portrait of Moon Cho
Portrait of Moon Cho

Moon Cho

Jr. Designer

Moon Cho

Jr. Designer
Portrait of Tim Corlett
Portrait of Tim Corlett

Tim Corlett

Sr. Designer

Tim Corlett

Sr. Designer
Portrait of Leah Gazes
Portrait of Leah Gazes

Leah Gazes

Front-End Developer

Leah Gazes

Front-End Developer
Portrait of Judah Hamer
Portrait of Judah Hamer

Judah Hamer

VP, Operations & HR

Judah Hamer

VP, Operations & HR
Portrait of Charisse Hazlett
Portrait of Charisse Hazlett

Charisse Hazlett

Account Manager

Charisse Hazlett

Account Manager
Portrait of Colin Hyland
Portrait of Colin Hyland

Colin Hyland

Designer

Colin Hyland

Designer
Portrait of Sungjun Kim
Portrait of Sungjun Kim

Sungjun Kim

Digital Marketing Manager

Sungjun Kim

Digital Marketing Manager
Portrait of Juliana Lorenzo
Portrait of Juliana Lorenzo

Juliana Lorenzo

Account Executive

Juliana Lorenzo

Account Executive
Portrait of Michael Miley
Portrait of Michael Miley

Michael Miley

Sr. Design & Resource Manager

Michael Miley

Sr. Design & Resource Manager
Portrait of Ana Paz
Portrait of Ana Paz

Ana Paz

VP, Creative Strategy & Content

Ana Paz

VP, Creative Strategy & Content
Portrait of Daniel Poeana
Portrait of Daniel Poeana

Daniel Poeana

VP, Client Strategy & Development

Daniel Poeana

VP, Client Strategy & Development
Portrait of Muhammad Raza
Portrait of Muhammad Raza

Muhammad Raza

Motion Designer

Muhammad Raza

Motion Designer
Portrait of Diego Rincon
Portrait of Diego Rincon

Diego Rincon

Finance Manager

Diego Rincon

Finance Manager
Portrait of Tristan Scatliffe
Portrait of Tristan Scatliffe

Tristan Scatliffe

Jr. Account Coordinator

Tristan Scatliffe

Jr. Account Coordinator