The unique perspective he brings to every client challenge comes in part from the substantial client-side experience he gained earlier in his career. While leading an international marketing team for AT&T, he worked firsthand with some of the world’s top ad agency networks including FCB, Young & Rubicam, Wunderman and Digitas, as well as with smaller, creative boutiques. More than once, he saw his budget and business objectives take a back seat to an agency’s enthusiasm to make their mark creatively. This is what drove him to create Bandujo, an agency whose focus would always be on superior service and inspiring creative that delivers on each client’s business objectives. “Clients hire us for creativity and strategic thinking,” he said recently, “but ultimately they’re hiring us for the positive impact we make on their sales and brand. They want us to help them get the most out of every dollar they spend.” Looking out for what’s best for the client has been Jose’s purpose since day one, and it’s one of the reasons clients like JPMorgan Chase and New York City have stayed with the agency for over a decade.
To this day, Jose leads the agency while working directly with clients on a daily basis, providing his seasoned insight and strategic marketing counsel. Clients value his honesty and straightforward advice, and always know their marketing partner is 100% focused on what’s best for them — not what’s in the best short-term interest of the agency. Jose has created a strong culture where “Good enough” isn’t in anyone’s vocabulary. So every project, from the smallest to the largest, is viewed with a critical eye and a “could it be better?” mentality.
Jose graduated magna cum laude from Lynchburg College in Lynchburg, Virginia and has his MBA from Loyola College in Baltimore, Maryland. He also served as the vice chairman and six-year member of the board of directors of the Make-A-Wish Foundation.