So did everybody else. Then we proposed a more fitting way to inspire their millennial target.
We exposed why soda isn’t all puppy dogs and rainbows. Our “most disgusting ad campaign of all time” shocked the world. But it sure worked.
Our anti-smoking ads worked. But quitters still needed help when the urge to light up struck. Our response? We’ve got an app for that.
In an industry where it’s all about price, we gave American families more compelling reasons to actually like and choose DISH.
Time-starved teachers, stressing in silence about retirement, weren’t taking action. We gave them a way to relax and take charge.
We told them it’s where the really smart kids go. Suddenly, they’re clamoring to get their kids enrolled.
That’s what everyone says. We said Chase Home Mortgage isn’t like everyone else. It’s all about you.
Fear creates stigma. We changed the message, the tone. It’s still about protection but not about being afraid.
We said the magazine isn’t the gift. It’s what’s inside. The inspiration. The style. The conversation. Suddenly Condé Nast magazines are the must-have of the season.
We showed investors why their non-WisdomTree ETFs weren’t. $50 billion of investment growth later, it appears they agreed with us.
Patients don’t do it. We said “spend just one day”. One day to see what the top cancer doctors have to say. Buffalo listened. Lives are being saved, every day. That’s what you call really rewarding advertising.
It’s a slow and really painful death. Never thought about that, huh? Did we make them think? More calls than ever from smokers asking for help quitting says they did.
We said, yep we’re old. It’s called experience. But don’t mess with us. That’s how you turn around a brand.