Introducing a new concept in the world of investing. Now that’s an advertising challenge. When we started, and said, “ETF,” Financial Advisors had no idea what we were talking about. But we took on the challenge. Intriguing Advisors with a brand advertising message for WisdomTree we deemed as a “Shocking new idea in investing: Common Sense”. From that start, almost 10 years ago, we’ve helped WisdomTree grow into a powerhouse in the ETF industry, with over $40 billion in asset under management.
We said to realtors, Chase Home Mortgage isn’t like everyone else. It’s all about you.
Time-starved teachers, stressing in silence about retirement, weren’t taking action. We gave them a way to relax and take charge.