Reaching a new generation of consumers is a challenge every established brand faces. How do you speak to them? Connect with them? Get them interested in your brand? That’s one of the challenges Hugo BOSS brought to us.
We said the magazine isn’t the gift. It’s what’s inside. The inspiration. The style. The conversation. Suddenly Condé Nast magazines are the must-have of the season.
We showed investors why their non-WisdomTree ETFs weren’t. $50 billion of investment growth later, it appears they agreed with us.