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AXA
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AXA brochure cover that says "It's your retirement. Let's make it better." and shows an educator using a marker and a laptop
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A variety of AXA brochures that say "Your retirement under your control" and show educators either teaching or smiling
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A variety of emails that promote AXA's retirement product for educators and show educators either teaching or smiling
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3 billboards that promote AXA's retirement product for educators and say "every educator deserves a comfortable retirement"
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Putting off planning for retirement? So is everyone else.

Planning for retirement is something every one of us seems to put off. But why? It turns out it’s often because it’s a topic we don’t understand. We feel nervous, not in control...it stresses us out. For AXA, helping them introduce a brand new retirement product designed specifically for educators, meant letting teachers know it was OK to be anxious. OK to be stressed. But that by partnering with AXA, they could be in control of their own futures. Positive, encouraging advertising messages on social posts, in direct mail, email, collateral and more helped teachers see that planning for retirement was something to embrace.

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